How to ask customers for Google reviews

By Rocco · Published

Most happy customers are willing to leave a Google review. They just need to be asked, at the right moment, in a way that takes them less than a minute.

Ask soon after the job

Send your request shortly after the work is done or the invoice is paid. The experience is fresh, and the customer still remembers the details that make a review useful to others.

Keep the message short

A good request is a sentence or two, uses the customer's name, and includes one link straight to your Google review page. For example:

Kia ora Sam, thanks for choosing us today. If you have a minute, we'd really appreciate a Google review: [link]

Use the channel your customers read

Some customers reply to texts within minutes; others prefer email. Sending by SMS, email, or both gives every customer a chance to see the message.

Make it routine

Asking every customer, every time, works better than asking only when you remember. Chur Reviews lets you import customers from Xero, CSV, or Excel and send review requests by SMS or email, so following up becomes part of how you finish each job.

Frequently asked questions

When is the best time to ask for a Google review?

Soon after the job is finished, while the experience is still fresh. A same-day or next-day message usually works better than waiting a few weeks.

Can I offer a discount in exchange for a review?

No. Google's policies do not allow offering incentives for reviews, so keep the ask simple and leave it up to the customer.

Start collecting Google reviews today

Import customers from Xero, CSV, or Excel and follow up by SMS, email, or both.